Increasing Sales-Qualified leads by 139% while slashing Cost Per Lead in half for a SaaS product

Increasing Sales-Qualified leads by 139% while slashing Cost Per Lead in half for a SaaS product

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Level Agency refined Vectorworks Google Ads strategy, aligning keywords and ad copy with the right audience while leveraging CRM data for smarter bidding. By shifting to conversion-focused Smart Bidding and importing sales-qualified data, we drove 139% more SQLs, 118% more customers, and reduced CPL by 54%. The result were more high-quality leads at lower costs—and the confidence to scale ad spend effectively.
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Account TargetingData Quality & AccuracyDemand GenerationLead Nurturing/ScoringOther
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https://www.level.agency/work/increasing-sales-qualified-leads-by-139-while-slashing-cost-per-lead-in-half-for-a-saas-product/
Level Agency
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Level Agency, a performance marketing agency, expertly blends the art and science of marketing to drive real business results for clients. With dedicated, cross-functional teams operating across the U.S., Level caters to diverse sectors including B2B. Our agency's unique Test. Learn. Grow. approach to marketing harnesses design thinking and the scientific method to anticipate market shifts and understand evolving consumer behaviors. Boasting a rapidly growing force of over 90 creatives, strategists, media experts, and data scientists, Level Agency not only adapts to the future, but shapes it, ensuring efficient investment and sustainable growth for its partners. We are grateful to be recently ranked #190 on the Inc. 500’s Fastest-Growing Private U.S. Companies and one of the top 50 Best Workplaces in Advertising & Marketing 2022 by Great Place to Work and Forbes. This means a lot that our values and work have tangible results that are not only recognized by our team and our clients, but the industry and larger community.

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