Increasing Sales-Qualified leads by 139% while slashing Cost Per Lead in half for a SaaS product

Information

Level Agency refined Vectorworks Google Ads strategy, aligning keywords and ad copy with the right audience while leveraging CRM data for smarter bidding. By shifting to conversion-focused Smart Bidding and importing sales-qualified data, we drove 139% more SQLs, 118% more customers, and reduced CPL by 54%. The result were more high-quality leads at lower costs—and the confidence to scale ad spend effectively.
Categories
Account TargetingData Quality & AccuracyDemand GenerationLead Nurturing/ScoringOther

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