
Nurture & Re-Engagement
Solution Zone
Information
Increase & maintain buyer attention
Keep the opportunity live with ongoing nurturing and reengagement to those accounts in the buying journey.
Nurturing
Whether it's accounts early in the buying journey or those in the consideration phase, keep your value proposition front of mind with continuous engagement.
Deploy email, relevant syndicate content or display tactics to surround your prospects with key messaging.
Utilise B2B.IQ to monitor engagements and respond with the information they need, at the right time.
Opportunities Resuscitated
Cultivate a healthy future pipeline of leads and opportunities by reengaging stalled accounts.
Whether they were no longer interested, have gone quiet, had budgets cut, situations can change every quarter.
Reengage with an updated offering or recent case study relevant to your audience and reactive them.
Monitor their latest engagement activity on B2B.IQ to validate growing interest and personalise continued outreach further to grow those opportunities.
"B2B Media Group has provided the highest returns for our spending in the region with a 6X ROAS thanks to their quality data and marketing execution."
Julia Shashkova
Paid Media Specialist Asia-Pacific & Japan, Veeam
Categories
Account-Based MarketingDemand GenerationLead Nurturing/Scoring