Global Growth Playbook: Inside Tipalti’s Award-Winning Global Demand Generation Engine

In today’s complex global landscape, the "spray and pray" mentality simply doesn’t cut it for B2B marketers. This session dives into ways Tipalti is adapting to changing buyer behaviors and sales expectations, nuances across global markets, and leveraging experimentation to drive a human-centric approach.

Key discussion points include:

• Embracing testing and research to understand buyer behavior and maximize marketing effectiveness;


• Combating wasted spend, fraud, and bad actors in a competitive global marketplace;


• The importance of communication and collaboration when disrupting an organization’s status quo; and


• Highlighting the tools and skills needed to stay ahead of the changes ushered in by AI.