The New ABM Playbook: How Logitech & Genesys Cut Through The Noise To Drive Pipeline

As growth targets climb and marketing budgets face intense scrutiny, this session features three global brands that will share how they've transformed their ABM strategies to deliver higher-quality pipeline and faster deal velocity. No theory - just battle-tested strategies from practitioners who've cracked the code on turning target account strategies into revenue. Join senior marketing leaders from Logitech and Genesys as they reveal what's actually moving the needle in 2025.

In this candid discussion, you'll learn exactly how these teams tackle today's biggest challenges on demand generation - from navigating larger buying groups and longer sales cycles to tying marketing investment with closed revenue. They'll share specific examples of what's working now, what they've adjusted as markets have shifted, and how they've built true sales partnerships that drive results.

Key takeaways:

• How to build and scale a data-driven account selection process that your sales team will actually trust - including the specific signals that best predict buying intent and drive sales adoption.


• Channel mix optimization strategies that are cutting through digital fatigue, including what's working (and what's not) across paid media, content, and sales enablement.


• Real frameworks for driving sales alignment and reporting program impact to leadership - from joint planning and account prioritization to the metrics that secure continued investment from both teams.