Precision ABM At Speed & Scale: How DataRobot Advanced Strategic Accounts By 44%

Join DataRobot's VP of Demand Gen, Mary Beth Labuda, as she reveals how she transformed their digital strategy and ABM framework to cut through the noise in a crowded AI space.

Partnering with pharosIQ, Mary Beth executed a 360° targeted buyer journey, leading to a 44% increase in opportunities from her target account list and pipeline acceleration in strategic accounts through multi-touch engagement.

Discover how DataRobot rapidly identified and activated high-propensity accounts, leveraging contact-level insights to gain traction across buying groups in a saturated market.

Take away actionable strategies from Mary Beth’s playbook to:

• Build an integrated digital buyer journey;


• Expand reach through "surround-sound" methodologies;


• Transform to ROAS-focused digital investments;


• Improve buying group engagement at each funnel stage; and


• Accelerate pipeline velocity by 44% through strategic partnerships.