Join DataRobot's VP of Demand Gen, Mary Beth Labuda, as she reveals how she transformed their digital strategy and ABM framework to cut through the noise in a crowded AI space.
Partnering with pharosIQ, Mary Beth executed a 360° targeted buyer journey, leading to a 44% increase in opportunities from her target account list and pipeline acceleration in strategic accounts through multi-touch engagement.
Discover how DataRobot rapidly identified and activated high-propensity accounts, leveraging contact-level insights to gain traction across buying groups in a saturated market.
Take away actionable strategies from Mary Beth’s playbook to:
- Build an integrated digital buyer journey;
- Expand reach through "surround-sound" methodologies;
- Transform to ROAS-focused digital investments;
- Improve buying group engagement at each funnel stage; and
- Accelerate pipeline velocity by 44% through strategic partnerships.
