Align, Accelerate, Win: Building A Unified Sales & Marketing Growth Strategy
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Sales and marketing alignment is crucial for revenue growth, yet many teams struggle to put it into practice. While 90% of B2B organizations recognize its importance, only a fraction successfully implement strategies that drive measurable impact.
Join Adam Woozeer, Director of Digital and ABM at Quantexa, and Barbara Nitke, Senior Customer Marketing Manager at Influ2, as they explore how Quantexa transformed its marketing approach, leveraging Influ2’s contact-based advertising to close deals faster, increase influenced revenue, and engage complex buying committees more effectively.
Learn how Quantexa aligned sales and marketing efforts to deliver a 7.6x increase in influenced revenue, proving that alignment isn't just a strategy—it's a growth accelerator.
This session will leave you with actionable strategies to:
- Strengthen sales and marketing collaboration to drive revenue.
- Engage large buying committees with hyper-personalized outreach.
- Leverage real-time insights to prioritize sales engagement and accelerate deal cycles.
- Measure and optimize marketing-influenced revenue to demonstrate clear ROI.
