Reverse Engineering Revenue

Specifically for B2B companies with high-ticket solutions, this session explains the OKR breakdown method: Starting with your annual revenue goal and systematically breaking it down into a comprehensive, actionable 12-month marketing plan.   

Discover 10 proven strategies to deliver high-quality MQLs to your sales team, complete with scrappy, high-ROI tactics for each.  You will leave with a customizable toolkit to immediately implement the OKR breakdown method tailored specifically to your business needs. 

Hear from Colt Briner, author, seasoned marketing strategist and returning B2BMX presenter with over 20 years of experience driving revenue growth for top-tier B2B companies, to learn:  

·      How to start with a revenue goal and end with a comprehensive plan of attack for marketing success;

·      10 strategies for delivering MQLs to your sales team; and

·      Scrappy execution tactics for each of the 10 strategies to ensure your marketing dollar brings more ROI.