Demand More From Your Demand Partners: How We Achieve A 4,505% Paid Media ROI

Demand More From Your Demand Partners: How We Achieve A 4,505% Paid Media ROI

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Monday, February 24, 2025 3:30 PM to 4:00 PM · 30 min. (America/Phoenix)
Camelback N
Sponsored Case Study

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Are your demand gen and content syndication vendors delivering real revenue results? Are they helping you convert decision makers at key ABM accounts, or do they feel more transactional in nature?


Join marketing leaders at Teradata and Nexthink to discover their secrets-to-success when working with 3rd party publishers and demand gen providers like TechnologyAdvice (TA). Learn how Teradata has partnered closely with TA to achieve a 4,505% ROAS on content syndication programs, and how Nexthink works with TA to generate exclusive buyer insights that have transformed the performance of their lead gen programs and BDR follow-up.


Walk away with actionable ideas for how to increase the ROI of your own demand gen partnerships, and learn how these marketing teams collaborate with TA to:



  • Optimize their messaging and channel strategy for niche audiences

  • Use syndication, ads, webinars, and videos to surround buying teams

  • Generate unique intent data that gives their sales team a competitive advantage

  • Balance brand and demand goals to create long-term sustainable pipeline growth

TechnologyAdvice205Ever wish you could target the right in-market accounts with timely messaging and content throughout their entire buying journey - on the channels they already trust? We're a different kind of demand generation partner. TechnologyAdvice is a global B2B media publisher who connects leading technology vendors with in-market business decision-makers. With 12M+ monthly pageviews and 5M+ active subscribers, we help you build your brand and capture demand from business technology buyers who are actively researching products like yours across our network of tech media sites, product review pages, industry newsletters, online communities, and social media channels. From digital advertising and content syndication services to turnkey ABM, webinars, and custom content, we help you reach new audiences, build brand authority, and capture demand at just the right time. Learn more at https://solutions.technologyadvice.com/.

Registered attendees

Adam Sharrard
Adam Sharrard
Sr. Manager, Paid MediaGenesys
Brandon Borden
Brandon Borden
Director of Demand GenerationCHEQ
Chelsea Withrow
Chelsea Withrow
Global Head of Digital Marketing & Insights, B2BLogitech

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