ABM at Scale - across tens, hundreds, even thousands of accounts!

Summary: A new way to scale ABM that generates quality opportunities at high-propensity accounts - converting faster, more often, and at greater value Context: Key account marketing programs have historically fallen into two camps, with the conventional wisdom being that each entails a degree of compromise. On the one hand, 1:1 and 1:few programs into finite handfuls of accounts have proven to drive impact, but entail a high degree of resource and focus per account - and so are challenging to scale. Programmatic 1:many programs, which leverage innovative applications of data and technology, can power dynamic personalization into thousands of accounts, but by definition will fall short of generating deep insights and account-specific resonance for buyers and Sales teams alike as you would otherwise associate with ‘true’ ABM. A new, proven solution: Agent3’s ‘ABM-at-Scale’ approach blends a ‘best-of-both-worlds’ take between hands-on, curated, small-sided programs and their digital-first, expansive cousins - to allow B2B marketers to have their cake and eat it, too. Recognizing the increasing pressure of Marketing leaders to prove their contribution to increased converted revenue while reducing cost and removing complexity, our model entails a shift in how organizations think about measuring this contribution, and how this plays out in the relationship dynamic between Marketing, BDR, and Sales teams. Rather than a more traditional, linear baton-passing hand-off moments between the functions fixed on individuals, the focus here is on accumulating increasing opportunity intelligence across the buying committee, then leveraging this insight to tailor a more pertinent conversation between the vendor and the prospective buyer. And it works. It’s driven commercial success and award wins for our clients. Want to hear more? Come visit us on Booth #309 for a chat!