Routes-to-Market, Operational Design
Solution Zone
Information
Harness strategic operational levers—teams, technology and data—to measure, analyze and activate front-line sales and marketing teams.
- Capacity, Territory Design, Targets
- Channel Mix and Mapping
- Quota, Compensations, Incentives
- Lead Management Process (Qualification, Routing) KPI/Reporting Design
- Pipeline Optimization
- Cross-sell/Retention models
- Account-Based Marketing
- Targeting and call pattern optimization
Categories
ABM/ABXAccount TargetingChannel/Partner MarketingIntent DataMarketing OperationsRevenue/Sales OperationsSales Enablement
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