Using Persona-Based Content To Connect With Key Prospects
Camelback H
Breakout
Content2Conversion
Information
When marketing to several personas with very different needs and priorities, a one-size-fits-all approach to content can limit its usefulness. In this session, we'll look at how Trimble decided to partner with Content4Demand (Emerald Studio) to craft an E-book series with versions for each key persona.
During this dive into a real world application, we'll provide insights into:
- Content development processes;
- Establishing performance indicators; and
- Discuss why personalization matters.
