Content Storytelling In The Age of AI

Tell your brand story with a human touch, using AI to support your efforts-not replace them. During this workshop, we’ll explore strategies for building audience-focused campaigns and content, tools that save you time and tactics for making real, measurable gains.

After attending this session, you’ll be able to:

• Create strategic campaigns that align to your businesses’ goals;
• Leverage tools to simplify your content creation without alienating your audience;
• Develop effective content with the help of technology; and
• Efficiently reach your customers with measurable results.

Generative AI is poised to have a large impact on marketing and the content we create. This workshop will give insights into how to effectively leverage new technologies while also ensuring a curated content experience for your business and customers.