The Power Of A Brand: How Brand Strategies Are Driving Demand In 2024

In the ever-changing world of B2B marketing, marketing teams are constantly navigating between boosting brand reputation and driving tangible demand to meet sales targets. These are two strategies that are traditionally viewed as separate entities with their own campaigns, budgets and planning processes. However, the current marketing landscape deserves a more unified approach, where both elements work in tandem, creating a full-funnel synergy that ensures a seamless customer experience.



As the B2B buying process evolves, our marketing efforts have to as well. Today, the B2B buyer journey is longer, self-guided and involves multiple stakeholders across various departments. The session, led by Alex Bauer, Director of Marketing at DemandWorks Media, will discuss how a unified brand approach, intent data and personalized content experience can amplify your demand gen success.



Join us for this Lunch and Learn session as he showcases best practices and campaign examples, and uncovers effective ways to:



• Create and syndicate personalized content that resonates with each stage of the journey;
• Leverage intent data and buying signals to stay ahead of your competition;

• Influence and effectively provide value for the whole buying committee; and

• Key metrics for assessing Brand Strategy effectiveness and KPIs to monitor.