2024 B2B Marketing Outlook: The Power Of AI-Driven Decision Acceleration To Improve Performance

2024 is upon us and marketers are still reeling from the rapid changes and economic pressures of 2023. Teams and budgets have been disrupted, the B2B buying landscape continues to get more complicated, and marketers face immense pressure to adapt quickly. While many marketers have adopted AI to generate content prompts to augment production, 2024 will see a rise in AI-driven insights that enable marketers to accelerate decision making and improve performance.

In this Lunch and Learn session, we’ll discuss:

• 2024 B2B buying trends and economic pressures;
• The advancing role of buying groups in B2B purchasing;
• The role of big data and machine learning in media partner selection; and
• Opportunities to leverage AI-driven insights for accelerated decision-making and improved performance.