Unlocking The Power Of Generative AI: How Workday Accelerates Content Creation

Unlocking The Power Of Generative AI: How Workday Accelerates Content Creation

Monday, February 26, 2024 2:10 PM to 2:40 PM · 30 min. (America/Phoenix)
Camelback K
Sponsored Case Study

Information

Join Julie Colwell, Principal Customer Storyteller at Workday, and Yaniv Makover, CEO at Anyword, as they guide us through Workday's journey with Anyword.

In this session, you'll explore:

  • Data driven decisions: See how enterprises harness the power of generative AI with Anyword's predictive performance analytics, leveraging data for smarter decision-making;
  • Scaling and Governance Insights: Julie will discuss how Workday scales its marketing efforts while maintaining brand integrity and governance, as well as the pivotal role generative AI plays in their content and copy creation processes; and
  • Pitfalls & Insights for Adopting AI: How to avoid common mistakes and misconceptions about generative AI and key considerations as you introduce generative AI into content creation and copywriting practices.
Anyword313Even the largest AI models don’t know what works for your marketing. They don’t know your brand, audience or what resonates. Anyword does. Anyword is an AI Performance Writing platform that empowers marketers to create scalable, on-brand content that converts and drives sales. Loved and trusted by over 1 million marketers and the world’s leading companies like Workday, Informa, Outreach, Vimeo, Sony, Amazon and more. Trained on billions of marketing data points, Anyword offers marketing teams powerful predictive performance scoring and analytics across channels to monitor and improve copy performance in real time. Marketers using Anyword on average see a 30% lift in business results.

Registered attendees

BT
Bonnie Thomas
marketingWorkday
Brittany Visin
Brittany Visin
Director of SalesCapacity
CWC
Carolyn Wellsfry Cheng
Director, Global ABXWorkday

Log in