How To Scale Up Digital Programs When Spend Is Scaled Back

The digital marketing teams at Splunk are no different than many teams today: Always being asked to do more with less, scale programs without adding resources and constantly deliver qualified leads to their sales team to work. Jillian Schwantz, Senior Digital Marketing Manager at Splunk and long-time customer of Intentsify, has cracked the code to scaling her programs: A reliable content syndication strategy powered by precision intent data.

Let’s be honest, a one-to-one ABM strategy is expensive. Creating custom assets for an entire target audience can be daunting, and for marketing teams that are measured on revenue influence and ROI, results need to be delivered consistently and quickly. Jillian and the team at Splunk have mastered the right balance of marketing to the right people at the right time at the one-to-many level — something many marketing teams are finding themselves shifting to. This is a tried-and-true, bread-and-butter digital strategy that is proving to be continuously effective.

In this session you’ll learn:

• How to power an evergreen digital strategy with precision intent and content syndication programs;
• How to build digital programs that convert to qualified pipeline; and
• Why intelligently created, scalable digital programs can be more cost effective than a 1:1 ABM strategy.