Accelerating Channel Revenue: Fortinet Decodes Cloud Ecosystem Opportunities
Camelback I
Sponsored Case Study
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In this insightful session, we delve into the evolution and challenges of channel marketing to explore its crucial role in growth strategies. The often “one-way trajectory” of communications with channel partners leads our conversation on how to cultivate data, build relationships and craft nurturing strategies to drive meaningful demand outcomes.
We'll also spotlight Fortinet’s intersectional view of data, aptly named ""demand intelligence,"" which empowers marketers in the AWS partner ecosystem with key insights. This session provides takeaways that underscore a new perspective on the role of content, SaaS touch points and how activating first-party data is essential for channel success.
Key takeaways:
- Embrace a new view of data for strategic marketing;
- Focus on content that serves the brand and educates the audience;
- Identify SaaS touch points to enhance marketing experiences; and
- Activate first-party data to thrive in the channel ecosystem.
