Preparing For The Next Generation Of B2B Marketing-Driven Experiences
Only 11 seats left
Camelback H
Workshop
Information
Today’s B2B buyers expect dynamic experiences. They’re inspired (and perhaps spoiled by) B2C experiences that often meet them where they are and seem fluid and friction-less. With the evolution of generative AI, dynamic B2B marketing experiences once only dreamed about are becoming a reality.
During this hands-on workshop, you'll learn about the actions you need to take today to deliver the next generation of marketing-driven experiences, including:
- How to plan for the skills you’ll need; and
- Techniques to influence your executive partners to lend you the support you need to grow.
