Expert ABM Certification

Join our ABM experts from Inverta and Demandbase for this hands-on workshop with the following objectives:

• Think about how to get MORE out of your ABM strategy
• See how ABM can be integral to achieving your revenue goals
• Expand your current thinking on ABM through a hands-on group case study and discussion

Case study components include:

• Selecting your ABM approach
• Staffing decisions
• Organizational alignment
• Metrics and reporting
• Scaling ABM