The B2B Buying Journey: Key Stages & How To Optimize Them

The B2B Buying Journey: Key Stages & How To Optimize Them

Only 16 seats left
Camelback M
Workshop

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Nearly every B2B marketing organization has adopted account-based marketing (ABM) strategies, with most seeing a significant lift in revenue from their ABM initiatives. However, most ABM initiatives still have a ways to go and there are newer concepts, like opportunity-based marketing, that may help fill the gaps. 62% of business buyers say it generally feels like they’re communicating with separate departments and 77% state that their last purchase was complex or difficult.

Join Salesforce to sharpen your ABM strategy as you enter 2024. Bring an ABM campaign or program you want to optimize in the workshop and learn:

  • Account-based marketing best practices;
  • Strategies for opportunity-based marketing;
  • How to develop, measure and optimize your ABM programs;
  • How to effectively use technology to support ABM strategies; and
  • Insights from peers on what’s working and not working in their organizations.

Salesforce401Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere. We bring companies and customers together. Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.

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Presentation Slides

Registered attendees

Ann Chamberlin
Ann Chamberlin
ABM/ABX ManagerLumen Technologies
Bo Hamrick
Bo Hamrick
Enterprise Director of Business DevelopmentReal Foundations
Brittany Visin
Brittany Visin
Director of SalesCapacity

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