Supercharge Your GTM Strategy: How Directive Uses ZoomInfo To Align Sales & Marketing To Maximize Growth
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An effective GTM strategy is not just about having data, it's about knowing what to do with it — and Directive's Senior Director of Digital Marketing, Tim Davidson, is here to show you how.
Tim will share how the company used ZoomInfo data — from recent funding and job changes to website visitors and intent data — to enable real-time sales, fuel their ABM strategy and drive timely new business opportunities. But what's data without results? Tim will also provide tangible proof of success, including faster lead-to-close rates and higher advertising conversion rates, thanks to the power of intent data and ZoomInfo.
Plus, you'll get Directive's playbook on how to leverage real-time data. This isn't just a conversation, it's a masterclass in a data-driven GTM strategy.
