A 2024 Game-Changer: Leveraging 2nd-Party Data For Just-In-Time Marketing

A 2024 Game-Changer: Leveraging 2nd-Party Data For Just-In-Time Marketing

Camelback L
Lunch & Learn

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Join CEO & Founders, Henry Schuck of ZoomInfo and Rob Bellenfant of TechnologyAdvice, for exclusive executive perspectives on the new dynamics of pipeline generation in 2024, and how just-in-time marketing powered by 2nd-party data is changing the way B2B marketers approach demand gen.

Stricter privacy regulations and the decline of cookies are forcing B2B marketers to make smarter decisions when it comes to sourcing leads and buyer intent data. In 2024, the importance of 2nd-party intent data sources will grow significantly, providing even more leverage for marketers beyond existing 3rd-party signals.

Get tactical takeaways from Henry and Rob on why 2nd-party data and just-in-time marketing are rising in importance, what these trends mean for your own lead generation programs, and how to integrate more reliable buying signals into your marketing playbook in the year ahead.

TechnologyAdvice403TechnologyAdvice helps B2B marketers like you meet your buyers on their terms. With more than 20 owned and operated websites and an audience of more than 100 million B2B tech buyers, TA reaches buyers where they do research. Our award-winning editorial team helps B2B tech buyers reduce the complexity and risk of B2B purchase decisions with trusted content. We engage with buyers over multiple channels, including websites, email newsletters, and phone conversations. Then we take the first-party data generated from those engagements and use it to put brands like yours in front of the right buyer at the right time. Welcome to B2BMX. Visit us to learn more.

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Presentation Slides

Registered attendees

Amy Holtzman
Amy Holtzman
CMOCHEQ
Chadia Sparrer
Chadia Sparrer
Sr Marketing ManagerProofpoint
Eric Wittlake
Eric Wittlake
Sr Director Strategic Marketing Initiatives6sense

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