Overcoming The Marketing Credibility Gap

The marketing credibility gap refers to the disparity between the promises made in marketing efforts and how they are perceived by key internal stakeholders and the C-suite.

To build trust among executive stakeholders, it's essential to establish a clearly defined marketing strategy that links the overall plan to key performance indicators (KPIs) and marketing activity reporting.

In this session, we will discuss the five key components needed to establish a Marketing Credibility Framework: Fiscal year planning, lead and account plans, quarterly KPIs, revenue attribution and executive reporting. Implementing this comprehensive framework ensures a solid marketing foundation that connects marketing strategy to revenue, clearly articulates objectives and uses empirical evidence to track success.