The Revenue Road Less Traveled: How Martech Adoption & Data Storytelling Shapes Growth

The Revenue Road Less Traveled: How Martech Adoption & Data Storytelling Shapes Growth

Camelback L
B2B Lab

Information

This session pivots from the rapid tech evolution narrative to focus on the human side of technology adoption. We'll explore how marketing leaders can take charge in making analytics actionable and widespread martech adoption possible for all internal stakeholders, regardless of their technical background. Why? To meet revenue goals.

By leveraging simplified data storytelling and internal alignment techniques, marketing leaders can drive the adoption of new technologies to get everyone on board, ensuring that the investment in martech translates into tangible ROI.

Attendees will learn to craft engaging stories with visuals and narratives and gain strategies for building relationships to help drive more martech adoption not only across their organization but also to enrich conversations with prospects and customers for revenue retention and growth.

Bombora307Bombora tells you which businesses are researching the products and services you and your competitors sell. Click here to watch a demo   --------------------------------------------------------------------------------- Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research.  Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences that are aggregated into over 10,000 Intent topics. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. 

Registered attendees

Alexis Cline
Alexis Cline
Director of content strategyEmerald Studio (content4demand)
CWC
Carolyn Wellsfry Cheng
Director, Global ABXWorkday
Daniel Raskin
Daniel Raskin
Chief Marketing Officer / Co-founderMperativ

Log in