How Digitalzone Used Proven Strategies To Boost Demand Centre Pipeline & Generate 17X ROI

Monday, August 8, 2022 2:15 PM to 2:45 PM · 30 min. (America/New_York)
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Case Study


B2B enterprises either acquire or create target account lists. Regardless of the way the list is built, businesses typically struggle to source (quality) leads from the list and generate new business prospects.

It's not a lack of leads that's a concern, it's the poor quality of leads. Companies struggle to use target account lists effectively and lose business (customers) as a result.

BMC Software, an enterprise that shapes several of the Forbes Global 500 companies' futures, faced a similar dilemma: The quality of their leads. Join this session to learn how BMC worked with Digitalzone to:

  • Supply their worldwide Inside Sales Team with excellent leads from their target account list;
  • Target a very specific market;
  • Develop their new business pipeline and meet DCP targets; and
  • Generate 17X ROI and $2M from its Demand Center Pipeline.