ML Integrations

Validating the effectiveness of your marketing efforts is more crucial than ever. However, relying on basic metrics alone such as the number of impressions or marketing-qualified leads won’t suffice. Connect the ML Platform with your CRM to measure how your marketing dollars influence the sales pipeline and maximize campaign effectiveness by understanding how your accounts are progressing through the funnel stages and how they engage with content and advertising. Every customer’s journey is unique. They have different challenges, needs and preferences across the various stages of their purchase process. Regardless they expect their need for relevant information to be met instantaneously. The ML Platform integrates with your Marketing Automation Platform (MAP) to deliver personalized experiences across multiple channels that adapt instantly to each buyer’s stage in their customer journey. By building relevant experiences at every stage, you can engage customers and target accounts through personalized advertising that evolves as they research solutions like yours.