Click Fraud Protection & Detection

Click fraud occurs when automated scripts, bots, malware, or human perpetrators mimic real web browser visitors to accrue charges on a per-click basis without actual interest in the advertised link. Traditional click fraud detection software struggles with accurately identifying human fraudsters and can generate high rates of false positives, inadvertently blocking legitimate customers. To keep up with the evolution of ad fraud, marketers need sophisticated click fraud protection software. Anura stops click fraud cold with Search and Social Protect™ Anura’s real-time detection identifies bots, malware, and human-based fraud from click farms. With the industry’s leading accuracy measure (99.999%) when identifying fraud, you can be confident that the visitors you generate from your ad campaigns are real people. Click fraud occurs when automated scripts, bots, malware, or human perpetrators mimic real web browser visitors to accrue charges on a per-click basis without actual interest in the advertised link. Traditional click fraud detection software struggles with accurately identifying human fraudsters and can generate high rates of false positives, inadvertently blocking legitimate customers. To keep up with the evolution of ad fraud, marketers need sophisticated click fraud protection software.Anura protects against: Click fraud Competitor fraud Influencer fraud Visit us at booth #208.