Detect Ad Fraud

Detect Ad Fraud

Solution Zone

Information

Ad fraud is the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money directly or indirectly. Each year, ad fraud costs businesses billions of dollars in lost ad spend. Not only do costs become inflated, but this fraudulent activity skews performance metrics. That makes it challenging to measure the effectiveness of campaigns. Protect your advertising investments and the integrity of your campaigns with the right ad fraud detection software.
Categories
Account TargetingChannel/Partner MarketingContent Marketing/StrategiesConversational MarketingData Quality & AccuracyField MarketingInfluencer MarketingIntegrated MarketingMarketing OperationsPredictive MarketingRevenue/Sales OperationsSocial Marketing
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https://www.anura.io/ad-fraud-detection
Anura208Anura is an ad fraud solution designed to improve campaign performance by accurately identifying bots, malware, and human fraud. By mitigating fraud, advertisers can invest more resources towards growing their business. The Anura solution eliminates false positives — only marking visitors as fraudulent when it is 100% confident, they aren’t real.    Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. That's why there is a guaranteed 99.999% accuracy rate when marking a visitor as BAD using the Anura Script integration. Anura also offers the most detailed analytics dashboard to provide proof of fraud.  With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.  

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