
9 Questions Every CMO Should Ask A Digital Advertising Agency
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Partnering with a digital advertising agency is a consequential decision that requires thorough vetting and careful consideration. After all, you’ll rely on the agency partner you choose for strategy, execution and measurement as you work to achieve key business and growth goals.
In this article, we’ll discuss nine essential questions CMOs should ask a potential agency partner—covering angles ranging from reporting systems to client turnover to team makeup.
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