How To Build A Personalization Playbook

With over 75% of consumers more likely to consider buying products from brands that personalize, marketing personalization strategies have never been more important. 

But... many organizations are just not there yet. Only 26% of executives report having a unified definition of personalization throughout their organization. 

In this session, we're going to simplify how to create a robust personalization strategy for your business. We'll cover practical steps to manage data, segment your audience effectively, understand customer behavior and build a program that will get buy in from your organization. 

*All stats come from Optimizely's survey of 1,000+ marketing and eCommerce executives worldwide.