Top To Bottom: Maximizing The Marketing Funnel For Sales Impact

For most B2B marketers, aligning with sales is one of the most critical variables for success. Unfortunately, it’s also too often a painful uphill battle. In this workshop, we’ll explore tested frameworks for maximizing sales through an effective marketing funnel.

Fueled by global market research, real world examples, and tested templates, this session will cover essential topics including lead generation, nurturing techniques, lead qualification, engagement scoring, the lead hand-off to Sales, and the importance of data analytics in refining the funnel.

By the end, you’ll have actionable tools to enhance your marketing funnel at every stage, driving success and improving alignment between marketing and sales teams. Join us to unlock your marketing funnel’s potential!