The B2B Buying Journey: Key Stages & How To Optimize Them With AI & Agents

Many B2B marketing organizations have adopted account-based marketing (ABM) to better personalize their outreach strategy. Most marketers using ABM are seeing excellent results in increased revenue, but there is still much to improve. 77% of business buyers say their last purchase was complex or difficult. New strategies such as opportunity-based-marketing (OBM) are complimenting ABM, and new technology such as AI are helping businesses better execute these strategies.

Join Salesforce for an interactive workshop designed to refine your ABM approach with new strategies and technology as you approach 2025. Participants are encouraged to bring an ABM campaign or program they wish to optimize. 

In this workshop, you will learn:

• Account-based marketing best practices: Discover proven techniques to enhance your ABM efforts.


• Opportunity-based marketing: Learn how to use this innovative approach to identify and leverage new opportunities.


• Leveraging Agentforce for ABM Success: Understand how to utilize AI technology with Agentforce effectively to support your ABM strategies with better personalized marketing.


• Development, Measurement, and Optimization of ABM Programs: Gain insights into effective program management and performance tracking.


• Peer Insights: Engage with fellow participants to share experiences and learn what is working (or not) in their organizations.