The Ultimate Guide To Losing B2B Buyers—Fast

The Ultimate Guide To Losing B2B Buyers—Fast

Wednesday, February 26, 2025 12:15 PM to 12:45 PM · 30 min. (America/Phoenix)
Camelback H
Lunch & Learn

Information

INFUSE interviewed 2K+ revenue leaders and B2B buyers driving GTM investments to uncover the actions that win—and lose!—business. In this session, Victoria Albert, VP of Marketing for INFUSE, will share key insights from the research, highlighting the behaviors buyers find most compelling and the missteps that alienate them. You’ll leave with actionable strategies to optimize your GTM initiatives and better align with buyers’ expectations.

INFUSE305/206DEMAND EXCELLENCE DELIVERED Our clients are some of the most trusted B2B companies looking to identify the right performance demand strategies and craft programs that deliver on their success metrics. Since 2012, we’ve fostered thousands of business relationships by strategically promoting content through social, programmatic, mobile, and direct outreach campaigns, leveraging our own proprietary AI technology and first-party data. At our core, we help our clients and partners craft and optimize demand programs that deliver the audience, buyers, and account engagement that meets their goals.

Registered attendees

Chelsea Withrow
Chelsea Withrow
Global Head of Digital Marketing & Insights, B2BLogitech
John Johansen
John Johansen
Sr. Demand Gen and ABM DirectorDelinea
Matt Steffen
Matt Steffen
Sr Manager, Strategic Account-Based MarketingOkta

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