Scaling Event Marketing: How Awardco Built A High-Impact Strategy For Growth

Scaling Event Marketing: How Awardco Built A High-Impact Strategy For Growth

Only 1 seats left
Monday, February 24, 2025 3:30 PM to 4:00 PM · 30 min. (America/Phoenix)
Camelback I
Sponsored Case Study

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Awardco, a trailblazer in employee recognition, has scaled its event marketing strategy to support rapid growth while maintaining efficiency and delivering measurable ROI. In this session, Paige Bennett, Director of Experiential Marketing at Awardco, and Kris Jenkins, COO of Mobly, will share how a lean team crafted an events program that drives results at scale for one of the fastest-growing startups in the industry.


Discover the strategies Paige used to overcome common challenges like manual processes, fragmented tools, and data inconsistencies, all while running dozens of events annually. Learn how her team streamlined workflows, prioritized strategic initiatives, and turned events into a key growth driver.


Attendees will gain insights into:



  • Building a scalable events strategy that aligns with startup growth goals.

  • Leveraging customization and efficiency to maximize event ROI.

  • Aligning sales and marketing teams for faster follow-up and improved outcomes.



This session is packed with actionable advice and practical takeaways to help you elevate your event marketing strategy, whether you’re managing a few events or scaling a complex program.


 

Mobly310Sales technology has come a long way since rotary phones and The Yellow Pages. Unfortunately nearly all of the great platforms and tools out there suck on mobile devices. As a result..... 1-40% of sales activity never makes it to the CRM. Good luck replicating your top field reps, Ms. CRO! 2-It takes the average organization 11 days from the time a badge is scanned to get a workable lead into the hands of the appropriate reps. Buyer interest wanes by the minute, and reps know this. They don't care to work old show leads nearly 2 weeks after the fact. ROI from in person events remains low and incredibly hard to measure. Introducing Mobly, an event-agnostic lead capture app. Just snap a picture of a badge or business card, and we'll convert to text, enrich it to create a fully-workable lead, and sync it with your CRM in seconds! No card? No problem! Just type in a name and company, and we'll do the rest! Sick of a new app for every event? As soon as the show ends, just export your scans from their app and import to Mobly. All of your in person leads are kept in the same place. All enriched with current contact info and social profiles. All sync'd with your CRM! What's next? Native integrations with your sales engagement tools so your reps can call, text and email from the app and actually have that activity logged! Sign up to be notified when we launch our Beta! Coming March, 2023!

Documents & Links

Presentation Slides

Registered attendees

Jennifer Meister
Jennifer Meister
Head of MarketingEverstream Analytics
John Nee
John Nee
PresidentAct 1 Partners
Matt Steffen
Matt Steffen
Sr Manager, Strategic Account-Based MarketingOkta

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