The Path to President’s Club: How The Unisys Marketing Team Generated 40% Of Qualified Pipeline

The Unisys team needed a more intelligent marketing solution. A tool that could give them insights into research patterns of their most strategic accounts, generate qualified demand from those accounts, and give their sales team the tools they needed to nail messaging in every call.

In this session you’ll learn how Unisys is leveraging Intentsify’s Buying Group Intent Data and digital marketing solutions to:

• Monitor active and competitive deals;


• Build marketing qualified accounts (MQAs);


• Amplify ABM efforts; and


• Solidify the marketing and sales relationship.