Deriving Value: Turn Tired Content Into Targeted Tools

Deriving Value: Turn Tired Content Into Targeted Tools

Only 3 seats left
Monday, February 24, 2025 2:45 PM to 3:15 PM · 30 min. (America/Phoenix)
Camelback H
Sponsored Case Study

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Struggling to produce targeted content with limited resources? Explore how Emerald and Emerald Studio used targeted thought leadership content and derivative assets to reach target audiences and fill marketing gaps. We’ll also share several client examples and tips for connecting with key personas by revising and re-versioning assets you already have.


This session will:



  • Showcase multiple case studies on derivative content;

  • Discuss strategic approaches for connecting with your audience; and

  • Share tactics for engaging key personas without breaking the bank.


Bonus: Session registrants will gain priority access to a 1:1 “Office Hours” session with an Emerald Studio Content Strategist to discuss strategies for maximizing ROI from your existing content.

Emerald Studio301Emerald Studio is a full-service creative agency with 15+ years of experience in driving measurable results for top B2B brands. Part of the Emerald family, we harness the experience of hundreds of journalists, influencers, and experts from Emerald’s portfolio of 142 events and 17 media properties. Our collective expertise and access to engaged B2B audiences across industries make Emerald Studio a one-stop-source uniquely poised to help you create, connect, and convert like never before.  We specialize in crafting end-to-end strategies, white-glove services and budget-friendly solutions to meet your needs. Whether you’re aiming to refresh current assets, launch a content-driven campaign, or build a scalable strategy from the ground up, we develop solutions that are as unique as your business by providing: Value From What You Already Have: We review, revise and repurpose your existing assets to create timely, relevant content and ROI at every stage. Industry-Specific Focus: We understand the unique challenges of your sector and tailor our approach to speak directly to your audience. Creative & Engaging Content: From static to dynamic content and interactive formats, we create compelling assets that captivate and engage. A Trusted Partner: Acting as an extension of your team, we adapt to your goals, timelines, and budget, to deliver meaningful results on your terms. Your next great story starts with Emerald Studio. Let's build it together. Please stop by our booth in the marketplace, book 1:1 time with our team, check out our session on Mon. Feb. 24th at 2:45 PM, or email us to get started!

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Registered attendees

Camile Turner
Camile Turner
Senior Digital Marketing SpecialistValvoline Global

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