Capturing Early Intent: How “Always-On” Campaigns Drive Proactive Engagement

Buyers are making decisions on their own terms, often before you even realize they are in the market. Capturing early intent signals is the key to staying ahead of competitors, but to do that, you must go beyond recognizing the signals — you have to be ready to act. That is where “always-on” campaigns come in. These campaigns ensure your brand is consistently visible, delivering the right message to the right buyers at the right time.

Join Alex Bauer, Director of Marketing at DemandWorks, to learn how to turn early buyer signals into proactive, personalized engagement. This session will dive into:

• Why early intent signals are a goldmine for reaching prospects before the competition.


• How “always-on” campaigns keep your brand top-of-mind and your pipeline full.


• Strategies to seamlessly integrate intent data with multi-channel campaigns for maximum impact.


• KPIs that marketers should monitor beyond what leadership typically tracks, such as engagement velocity, account penetration, and customer retention. 

This session is designed for marketers who want to drive smarter engagement, build momentum in their pipeline, and stay ahead in an increasingly competitive landscape. Expect actionable insights and real-world examples to inspire your 2025 marketing plans.