Busting Silos And Powering Pipeline With Person-Level Intent Data

As an innovative global leader in identity-centric security solutions, Entrust enables companies to protect all their interactions – so they can more confidently transform their businesses. 

In this session, Corinne Price, Entrust’s Global Director of Growth Marketing, shares how her team has transformed marketing to become laser focused on pipeline and revenue. In a company that has absorbed many acquisitions, by leveraging person-level intent data combined with organizational savvy, they’ve successfully moved from siloed product teams and “ad hoc” campaigns to full funnel, integrated programs. 

Attend to learn how the team identifies and breaks through silos, builds collaboration across marketing and sales, and delivers remarkable pipeline impact for exciting organic growth.