Build An ABM Program In 2 Hours

When building an early ABM program, most people start to question their life choices. The expectations are just too high.

Immediate results.
Sales trying to engage too soon.
Executive microscopes.
A massive tech stack.
Plus all your other job responsibilities.
It’s just too much.

These expectations come from the mandate to scale everything. But why are trying to scale something we don’t even know works? 
What if instead of building a massive “scalable” ABM program, we started MUCH smaller?
What if we started by mapping out the interactions that caused our buyers to buy?
Then mapped out the process for how we would progress around target accounts from awareness to acquisition based on these interactions. Allowing us to stack the number of interactions in our favor before involving the sales teams.

That is Signal Stacking. And it’s the intuitive approach to building ABM programs in 2025.
To learn exactly how to start an ABM program that will work for years to come, start by identifying your signals. And in this session, Mason Cosby will walk you through the exact process for identifying your signals, building an account progression model, and getting ABM off the ground within 60 days.