“Big-Bet ABM” - Lessons From Three Leaders

In ABM, not all accounts are created equally. Some are business-critical to land, expand or protect. These kinds of accounts deserve extra special attention. They require you to bet big. 

Join Meredith Fuller, Managing Director of Strategic Planning from growth consulting and marketing agency Marketbridge as she unpacks the winning tenets of “Big-Bet ABM” with a panel of enterprise B2B marketing leaders who have gone all in on top-tier accounts.  

Join this session to: 

• Learn how to take an insight-driven approach to crafting high-touch, meaningful experiences that build reputation, relationships and revenue. 


• See smart uses of modern MarTech that support highly personalized account-based experiences. 


• Explore the requisite role Sales must play in these kinds of 1:1 and 1:Few pursuits, from account intelligence to orchestration planning though market activation. 

Panelists include Mila Armer, Head of Strategic Marketing, Epiroc; Carol-Lyn Jardine, SVP DICE Marketing, DICE; and Evan Leek, Senior Director, Pipeline Growth, Rocket Software.