Insights & Metrics That Matter Most: Win The Budget And Respect You Deserve

Insights & Metrics That Matter Most: Win The Budget And Respect You Deserve

Tuesday, February 25, 2025 4:15 PM to 4:45 PM · 30 min. (America/Phoenix)
Camelback M
Sales Impact Summit
Breakout

Information

Marketing leaders are under more pressure than ever to prove business impact, align with C-suite expectations, and justify their budgets.

Join growth-focused practitioners—including a VP of Demand Generation, a Director of Growth from a cybersecurity firm, and the CEO of a top B2B growth agency—as they share strategies for strengthening collaboration between marketing, sales, and finance by measuring marketing’s full contribution beyond pipeline and telling a compelling story that resonates across the organization.

Discover how to align on the metrics that matter, measure brand in service of demand, and use data-driven insights to win executive buy-in and fuel growth.

BOL AgencyBOL is an award-winning B2B agency. For over 20 years, we’ve crafted innovative experiences that aren’t just smart, they prove marketing’s influence on revenue. We understand that every marketing dollar is important to you. So we don’t take a one-size-fits-all approach. Instead, we take the time to learn your business, your audience, and your objectives, then develop bold strategies to reach your goals quickly and cost-effectively. We believe that ABM shouldn’t stand for Actively Burning Money. We’ll roll up our sleeves and help you achieve the ROI you expected when you invested in your ABM platform. (6Sense and Demandbase often refer their clients to us for support!) We believe standout creativity leads to outstanding results, so we have an exceptional team of writers, art directors, and video gurus to bring your campaigns to life. We are obsessed with testing, analyzing, and optimizing. We are obsessed with testing, analyzing, and optimizing. We are obsessed with testing, analyzing, and optimizing. Did we mention that we’re obsessed? But not just that, we deliver. BOL has the technology, data, and analytics infrastructure to bring best-in-class marketing performance insights. We are proud to be recognized by Forrester as a Top B2B Marketing Agency, and have garnered additional accolades from Chief Marketers, Fortune, B@B, the Business Marketing Association, AdAge, and Inc. Magazine. Want to learn more? Come talk to us.

Registered attendees

Aaron Bean
Aaron Bean
Principal ConsultantMomentum ITSMA
Brandon Borden
Brandon Borden
Director of Demand GenerationCHEQ
Chelsea Withrow
Chelsea Withrow
Global Head of Digital Marketing & Insights, B2BLogitech

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