Happily Ever After: How Sales & Marketing Teams Cut The Conflict And Create A Winning Formula

Sales and marketing—the classic workplace “it’s complicated” relationship. One wants more and better leads, the other wants more follow-up and feedback. One speaks in metrics, the other in quotas. And somewhere in the middle, revenue gets stuck in the crossfire.

But what if this story had a happy ending? What if, instead of finger-pointing, these two teams actually worked together (gasp) to create a seamless buyer journey, close deals faster, and make everyone look like heroes?

In this session, we’ll unpack the key ingredients of a thriving sales-marketing partnership, complete with real-world successes, a few painful truths, and practical strategies to align teams once and for all. Because when sales and marketing finally stop bickering and start collaborating, everyone gets their fairytale ending—complete with higher conversions, shorter sales cycles, and maybe even a standing ovation at the next board meeting.