The 2025 State Of Demand Generation

The 2025 State Of Demand Generation

Tuesday, February 25, 2025 12:15 PM to 12:45 PM · 30 min. (America/Phoenix)
Camelback L
Demand Gen Summit
Breakout

Information

Digitalzone conducted two global studies to uncover the trends shaping demand generation —Dimensions of Demand Gen, exploring marketers’ perspectives, and B2B Buyer Beat, highlighting insights from buyers.  


These reports revealed four key lessons for success in 2025 and beyond: The importance of multi-channel nurturing for sustainable ROI, minimizing waste through smarter targeting, leveraging nurture data to accelerate sales pipelines, and adapting to generational differences for better engagement. 


This session dives into these findings and tackles critical questions with frontline examples: 



  • Which strategies are redefining demand gen success?

  • How can marketers and buyers achieve stronger alignment?

  • What kind of data-driven insights transform demand generation? 

Digitalzone302Digitalzone is a global marketing and demand gen company dedicated to delivering compliant leads, exceptional customer satisfaction, and an end-to-end approach. Our comprehensive strategy not only streamlines campaigns, saving time and resources, but also places a strong emphasis on maintaining lead quality and proactively addressing issues. By moving away from partner networks and focusing on delivering MQLs directly to businesses, we promote transparency, faster turnaround times, and more agile campaigns. To optimize your brand, we create custom landing pages tailored to your target audience's preferences, ensuring a seamless digital experience. Our goal is to help businesses achieve their demand gen objectives through a personalized approach and a commitment to excellence. Let us be your trusted partner in driving growth and success.

Documents & Links

Presentation Slides

Registered attendees

Adam Sharrard
Adam Sharrard
Sr. Manager, Paid MediaGenesys
Barbara Nitke
Barbara Nitke
Senior Manager of Customer MarketingInflu2
Chelsea Withrow
Chelsea Withrow
Global Head of Digital Marketing & Insights, B2BLogitech

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