Scaling The Narrative: A CMO's Secrets To Crafting B2B Stories That Sellers (Actually) Embrace
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In the fast-paced world of B2B marketing, presentations are often treated as a mere checkbox—a last-minute scramble of stock templates and bullet-point-laden slides. But what if your PowerPoint could be a strategic communication powerhouse that amplifies your brand's story, energizes your sales team, and creates a consistent narrative across the organization?
Join Chris Lynch, CMO of Sovos and veteran B2B storyteller, and Mikey Mioduski, presentation design expert and founder of GhostRanch Communications, as they pull back the curtain to talk about the creative strategies and collaborative workflows that have enabled Chris to transform slideware from a mundane necessity to powerful storytelling systems.
Drawing from Chris's experience leading marketing teams at industry giants like Oracle and Cision, this session will reveal how intentional, narrative-driven presentation design can:
- Excite sales teams by creating materials they actually want to use;
- Scale an aligned brand story consistently across different teams and revenue critical moments;
- Turn presentations from a generic "box to check" into a strategic communication practice; and
- Develop presentation strategies that go beyond "death by PowerPoint."
Whether you're a marketing leader, sales enablement professional, or creative strategist, you'll walk away with actionable insights on reimagining presentations as a critical component of your go-to-market storytelling approach.
