Mastering Marketing Leadership: From Justification To Amplification

One of the biggest challenges CMOs face isn’t reaching customers—it’s breaking through to their C-suite and board. This disconnect, known as the marketing credibility gap, stems from a misalignment between the metrics marketers use, like MQLs and MQAs, and the outcomes executives demand, such as pipeline, sales, and ROI. It’s most evident at the top of the funnel, where skepticism about marketing investments often leads to doubt and micromanagement. 

In this session, we’ll explore how to break the credibility gap by directly connecting go-to-market investments to pipeline and sales, demonstrating marketing’s tangible impact on growth, and repositioning marketing from a cost center to a profit center. Bridging this gap unlocks the trust and autonomy needed to create a powerful brand and fuel lasting growth.