Beyond The AI Buzz: A Blueprint For Launching Game-Changing AI Products
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In the midst of the AI gold rush, simply branding your product with "AI" isn’t enough to guarantee success. To truly stand out, a launch strategy must focus on solving real customer problems and delivering tangible benefits.
In this session, Evan Forester, Director of AI product marketing at Axon, will share the story behind the go-to-market success of Draft One, an AI-powered report writing assistant that revolutionized how public safety professionals approach paperwork. Evan will unpack the key elements of a successful AI product launch, from identifying a critical customer pain point to ensuring the solution is intuitive, impactful, and better than the problem it replaces.
You'll leave with actionable insights on:
- Avoiding common pitfalls in AI product launches.
- Balancing AI innovation with customer-centric messaging.
- Emphasizing responsible AI development into the product and story.
- Crafting a launch strategy that emphasizes outcomes over hype.
Whether you’re navigating your first AI launch or looking to level up your approach, this session will equip you with practical lessons to turn an AI product into a business-changing success story.
