Embracing AI: Preparing Your Marketing Org For The Future Of Intelligent Automation
Tuesday, February 25, 2025 1:00 PM to 1:30 PM · 30 min. (America/Phoenix)
Camelback M
Lunch & Learn
Information
The age of AI is here, and CMOs are at the helm of a marketing transformation unlike any before. In this panel, we’ll explore the strategic shifts AI demands—from change management to restructuring your teams into AIops-driven units.
Discover how to equip your departments with AI literacy, foster an AI-First culture, and balance automation with human creativity. We’ll also delve into why future marketing teams will need developers and technologists to build agentic AI solutions, enabling more in-house capabilities.
If you’re a CMO navigating the AI wave, this session will arm you with insights and strategies to lead your organization into an AI-enabled future.