Candy Is Dandy, But Liquor Is Quicker! Data Is Fly, But Engagement Means ROI

Monday, June 6, 2022 7:00 PM to 7:30 PM · 30 min. (Africa/Abidjan)
Case Study


ABM started with content/search-based intent data + display ads. Since then, we’ve significantly enhanced the data we use in ABM. But what about engagement? Are you still primarily using calls and emails when:

  • 81% of calls from unknown numbers go unanswered (Pew Research)?
  • 82% of the 122 billion emails sent everyday are SPAM (DataProt)?

ABM engagement to most of us = email nurture stream + a sales cadence (calls and emails) + direct mailer. Join this session to learn how to:

  • Anchor ABM with high impact engagement;
  • Break through the standard “lead chasing” noise; and
  • Land discovery calls with your buyers in 1.2 touches within 10.6 days.
General Knowledge