Leadflow

With an estimated 6-8 touches for a lead to become viable (source: Salesforce), and an estimated 31 touches before they convert into paying customers (source: Dreamdata) – finding the right approach to generating leads and moving them through the sales cycle is key. Leadflow from B2Lead is a full-funnel lead generation program that combines traditional content syndication with additional profiling and teleprospecting. Leadflow from B2Lead is a demand generation acceleration program designed to bring you leads across multiple funnel stages. You bring the thought-leadership content–we’ll handle the rest! Every campaign is tailored to move leads from first-touch engagement to sales-ready, and the result is a solid mix of single-touch, profiled, and qualified leads that help you reach KPIs not just for lead creation, but also for MQLs, SQLs, and ultimately pipeline.