A Bold, Proven Approach To Accelerating Revenue Velocity With Next-Level ABM

According to the LinkedIn 2023 B2B Marketing Benchmark Report, Nearly 1 in 2 B2B growth leaders say their role has evolved to have a more direct role in driving revenue and growth, and they are expected to demonstrate marketing impact on the bottom line.

In the modern B2B marketing world, what got you here, won’t get you there.

This session dives into the BOLD ABM framework approach of Brand, Demand and ABM and how it delivers greater revenue velocity. You’ll also learn about the seven pillars of an accelerated impact ABM campaign including:

• Strategy and functional alignment;
• Objectives and metrics; and
• Technology infrastructure: powering ongoing optimization.